I have done some more research into my Institutions and I have come across IPC Media. My magazine is targeted at people who like R&B and the classic side to it. My age range is 16/17 + and people 20+ the people who lived throughout the 90's etc, the ones who were brought up listening to this genre of music. Its targeted at all mixed ethnicity's; global.
My magazine is going to be a subscription online, where IPC Media is a perfect choice as it does subscribe magazine. I also have facebook and twitter links for my magazine due to my age range being 16/17 + people are all updated with the newest smart phones and digital technology. So on their smart phones and tablets and computers they might rather subscribe to the magazine rather than buy it from shops. They may also want to join the social network pages as everyone these days are now on facebook or twitter so when they subscribe they can see all the newest updates with the magazine. I'm also going to have an itunes and android app so people can also download the magazine as an app instead of going out and buying the magazine. It will be available to everyone, and they can get it as easy as downloading an app. For the older audience they may prefer buying the magazine and reading it by hand rather than downloading it as the older generation of people may not have the newest technology and not know how to use the app store or android's. So the magazine will also be available at local supermarkets such a as Tesco, Sainsbury's and Morrisons and Waitrose for the wealthier people. It shall also be available at newsagents on the shelf will all the other music magazines.
IPC Media would be the perfect choice because although they don't distribute many music magazines, which is a good thing because mine wouldn't be amongst any that may be in competition, however they do distribute magazines such as Now, which isn't a music magazine but its a magazine that does include plenty of R&B artists with their latest gossip, this is the magazine that may include some of the same celebrities but instead of lifestyle gossip it will have their music side of the gossip.
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